The Adventure Of How To Market A Product For Sale

You might say I learned how to market a product by a process of trial and error, mostly error. I don’t feel like I’m bragging too much when I say I have been called a visionary more than once. A lot of people see me as a pioneering and innovative designer. No one sees me as particularly practical, however, and practicality is a big part of what product marketing is all about. I never really bothered to think about product launches or publicity. My process included sending out some press releases, relying on word of mouth, and sitting back waiting to see if the product sales would take off and fly.

Fortunately, small business owner was not my only title. I was marketing my own inventions as a comfortable little sideline in the hopes of one day striking it rich. I took flop after flop in stride, figuring that the time just wasn’t right. My new and innovative designs did not make money and were struggling. This would have continued for a very long time if I had not met a marketing expert.

She actually took me on as sort of a pity case. She was one of the premier regional experts in how to market a product, and didn’t really need to work with me. Nonetheless, we bonded pretty quickly and I think she saw something innovative and promising in some of my design work. She was moved to do something unheard of in the industry. She agreed to do all the marketing work on spec for a cut of the profits. I suppose she did not need the money and wanted a good project to tackle and work on.

The end result was great for both of us. She used her product positioning skills to make me a lot of money, and she got a sizable cut of that money. I didn’t exactly get rich, but I certainly came out of it pretty well off, especially considering how I started. If she had never come along with her knowledge of how to market a product and her connections, I never would have gone anywhere. The best benefit was developing a good business relationship with someone I can trust and admire.